What if you could grow your social media following without feeling the overwhelm of having to do it all? (Because you don’t!)
This week on the podcast, Andréa Jones and I discuss how finding a place on social media to help you grow your business is a challenge. But it doesn’t have to be. There are ways to get to your end goal without sacrificing other parts of your business or your life.
We all know that being a business owner means you are handling many aspects of running your business but you need to remember that social media is a segment of those running parts. Andréa addresses how building content is a learned skill and it takes time to develop, especially if you are trying to build sustainable content. We also talk about being discouraged when comparing your status to other high-level influencers, that each business works differently, and has its own levels of creating content.
About Andréa Jones:
Andréa Jones is the social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.
She’s guided her clients and students from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “Take one little step each day. Build social media savvy overtime.”
Digital business owners around the world flock to her award-winning agency; Thrive Mentorship Program; Savvy Social School; and top-100-rated marketing podcast by the same name — so they can discover how to make their impact on the world with social media (without the overwhelm). And spread their positivity across social platforms.
When she’s not teaching the power and positivity of social media, you can find Andréa at home with her growing family (she welcomes her first child to the world in April of 2022) in picturesque Niagara Falls, Canada.
Links and Resources:
Time Stamps:
[01:02] – Amber announces this episode’s guest as social media strategist extraordinaire Andréa Jones.
[02:02] – Andréa touches on some of the issues with using social media.
[4:30] – Amber asks Andréa what advice she would give to the person first using Instagram.
[05:28] – Andréa recommends prep time for posts, check-ins, and reviewing progress.
[07:59] – Preparing social media content in an hour may be difficult but Andréa answers the question, “how in the world could I do that in an hour?”.
[09:00] – Andréa states that it is okay getting a few posts the first time, this is a skill to build & develop.
[12:26] – Amber asks for advice on specific approaches for putting out content.
[14:03] – Andréa conveys that the storytelling element still needs to be in the post.
[16:55] – Many business owners wear multiple hats, and Amber wants to know what social media platform Andréa recommends starting out on.
[18:56] – We discover the top two platforms for service-based business owners, right now, as suggested by Andréa.
[20:11] – Recapping that part of the purpose for posting is to reach new people.
[21:35] – Andréa shares her focus strategy for building referral partnerships.
[24:05] – We learn that coming from a genuine place is a great way for relationship networking.
[24:32] – Andréa speaks briefly that her favorite clients may not be on social media and that she must be creative in reaching them.
[25:20] – Being a content creator on social media is different than being a business owner on social media.
[28:27] – Remember, someone like Brené Brown, has a team behind her building her content and that is something to keep in mind.
[29:38] – Andréa gives advice for those comparing to others, that figuring out what kind of business owner are and accepting that where you should be
[30:35] – Influencer level should not be the expectation, Amber declares, and that is very different from being a business owner and impacting the business.
[33:07] – Andréa provides an exercise for the writing piece, of creating posts/content.
[34:47] – We acquire information about Andréa’s program, the Savvy Social School, and how to connect with her.
Transcript:
Amber Hawley 0:01
Business owners are increasingly being pulled in so many directions, feeling like they aren’t reaching their full potential in business and life despite their type aways. With my background as a therapist, entrepreneur, and as a.com dropout with ADHD, I interview and coach high achieving business owners like you who want to stop struggling for success by using psychological systems, strategies, and the occasional care for entation. This is the easily distracted entrepreneur, your place to slay, overwhelm perfectionism and shiny object syndrome so that you can get done what matters most to you. Welcome back to the podcast, I have a very special guest today, who is going to help us with that inevitable overwhelm that a lot of people seem to be feeling with the idea of, hey, I have a business I need to run all the social media do all the things. And yeah, it’s, I don’t feel like I can do that. So today, I want to welcome my special guest, Andrea Jones, who is a social media strategist extraordinaire, she helps you with everything from DIY to done for you. And she loves talking about all things social media. So welcome, Andrea,
Andrea Jones 1:16
thank you so much for having me on the show. I’m excited to be here.
Amber Hawley 1:20
Yeah, this is going to be I think, such a huge help for people because it’s something you know, I hear about all the time I work with the easily distracted entrepreneur, but I think all entrepreneurs feel that pressure of, okay, now, I have my expertise, I want to sell these things, these wonderful offerings I have I want to put them in the world. But how do I do that with all all of the noise on social media and everything going on? And actually feel like, you know, I’m making a difference in doing that, like what I hear people say, like, oh, there’s not even a point like I just keep spending all this time, and nothing happens with it. Right? I’m sure you hear this all the time?
Unknown Speaker 2:01
Yes. And I think that’s the biggest challenge with social media, is that, that strategy, or that that idea of finding its place in your business, like as a business owner, ultimately, social media should be a tool that helps you grow your business, but a lot of times it feels like this treadmill or hamster mill where hamster wheel where it’s just kind of spinning and spinning and going and going. And you’re sitting there wondering, what is this all for? What is this all worth? And so when I start talking about social media with people, I do challenge them to think about that spot. You know, how do you want to show up on social media? What what do you see or predict it doing for your business? How is it going to impact your business? And so those are some of the very important questions to ask. Because it does vary depending on what your business is like. So for some of us, we can sell directly on social media, like if you’re an E commerce or something like that, you’d have a product you’re selling social media is your main selling tool. But a lot of my clients are coaches or consultants where social media ends up being more of the middle of the funnel, it’s a tool for people who are maybe lukewarm about you, and they want to get to know you more, or they just discovered you and they’re not quite ready to buy yet. So they want to hang around. So, you know, kind of deciding what social media is for you can really help you with that overwhelming feeling.
Amber Hawley 3:25
Yeah, and I think that’s a great point. And I feel like I know, I work with a lot of service based, you know, entrepreneurs. And so sometimes they’re thinking or comparing themselves with people who are selling products, or who are or their marketing, you know, social media services or something like that, where it feels like, it’s like, well, no, everything, everything is like direct to sale. But like you’re saying, for so many people, it’s really about a way of building up that know, like, and trust factor, right? And that, and I think that’s maybe where I hear a lot from people like, I post, but I’m not getting any engagement. And I spend all of this time and I don’t really know what I’m doing. They’re kind of just like throwing up spaghetti against the wall. And so I think probably that’s part of the overwhelm, right? Like, why, like, you’re saying, Why am I doing this? What is the goal of it? But what am I even supposed to be doing? I think a lot of people are feeling lost. So I guess what, what is what would be advice that you would give to that person of like, hey, well, we’ll just use Instagram, for example, like, Hey, I’ve never used Instagram before. I want to start using it. Like what do I even do?
Unknown Speaker 4:42
Yeah. And as a business owner to the challenge with this is that we have a lot of other things that we’re doing, like, social media isn’t the only things we also have to you know, have sales conversations, you know, talk with our teams deliver the service so that people are paying us for. So social media ends up being just part of something that we do every single day. And so especially if you do wear a lot of hats, I recommend giving yourself some time boundaries first. And typically, this is really helpful for a lot of my clients because it gives them a starting point. So if we’re starting off with like creating the posts, right, doing that content, I recommend spending an hour a week on this. Now there is some prep time prior to this, which we can talk about how to prepare for your hour a week. But ideally, that’s all you want to spend kind of designing a graphic writing a caption, and posting it to Instagram, then we want to spend about 10 or 15 minutes every single day, daily check ins. So checking in on comments and messages, looking through your current followers and engaging and especially looking for new people, and bringing them into your audience by starting conversations. So we’ve got an hour a week, we have 10 or 15 minutes a day. And then we want to spend an hour a month reviewing and assessing our progress. And especially on Instagram, this is so important. It may feel like the most boring part, but it is the most important part. And it’ll give you a lot of information about what really is working right. So if on Instagram, for instance, you’re saying something like, click the link in my bio to sign up for a consultation call, are people are even going to your profile, are they clicking that link. So if you’re not seeing that, then we’ve got to change something there. And this is where people start feeling like it’s not working, it’s because they’re not looking at some of those steps along the way to really see if there’s something missing that needs to be addressed. So that’s where I recommend starting is kind of setting that time aside, I like to use my Google Calendar for this. Put it in my calendar, make a date with myself. Fridays are my content days every day, usually right before lunch I’m checking in. And then the first of every month I look past at the previous month and kind of assess what worked and what did it
Amber Hawley 7:09
that I mean, when you put it like that it sounds so manageable. I’m gonna say, I’m gonna I’m gonna speak for a lot of the people I know that are gonna say, Oh, how in the world could you possibly produce all the content that you feel like you need to and one hour a week? I think that’s the part where it’s like, I think you know, before we started recording you and I were talking about, you said that sometimes people expect it to be so easy. They look at people putting up and it just seems so effortless. And I think that’s the problem is you think like, Oh, you don’t even have to plan like you could just like let me just all of a sudden do a live or something. And I’m so like organic and amazing. And I see all the perfect things. But my guess is those efforts, effortless people have actually done the planning. So I don’t know, I mean, what would you say to people who are like, How in the world? Can I do that in an hour?
Unknown Speaker 8:05
Yeah. And you know what those effortless folks out there, they do have teams behind them. So that’s part of it, too is this strategy is for the business owners who wear a lot of hats, and maybe you aren’t outsourcing anything yet. Because you can grow from here. And so I think of this, like, if you were if you were on a gym regimen to like start lifting weights. If you’re anything like me, you’re not starting with 50 pounds, you’re like 510 pounds, right? So this strategy is the 510 pound weight version, you will build muscle and improve from here, but it’s really starting off where you are. And either outsourcing the social media piece or outsourcing something else, so that you’re spending more time on social. So with this our week, we are creating content, the first time you do it, you probably will only get one or two posts. That’s fine, right? That is a okay, because this is a skill that we’re developing most of my students around four or five posts a week, especially if they’re they are the ones doing it. If you have a VA helping you or something like that, you may be able to expand and do more with that same hour. But about four or five posts a week. And for a lot of service based business owners, this is exactly where you should be for most platforms, especially a platform like Instagram, because it’s very easy to end up with 345 hours a week on this. And then you’re spending so much time on it, that you get frustrated by the lack of results. And basically that time input isn’t resulting into ROI for you. And so that means a return on your time investment and so when you’re spending that hour a week, it gives you time to actually develop the skill of creating content which is a skill, the skill set And then it also gives you time every day to actually engage and network and grow your audience, which is where the money is at. When it comes to social media, you need to be consistently attracting new people to see your posts to see if they’re working. Otherwise, you’re just talking to the same group of people over and over. And this is where that content hamster wheel comes in. So yes, the first time you kind of restrict yourself to an hour, you may only get a post or two out, and that’s fine. And if that’s all you can manage, then typically that’s where a lot of like if one or two posts is what you do consistently for six months, I’d rather you do that, then try to do seven posts for one week, and then you get tired. And then like three weeks later, you haven’t posted anything else, which is where a lot of us end up, right.
Amber Hawley 10:47
I was like, Why are you looking at me like that when you say that? We all or nothing is our specialty.
Unknown Speaker 11:00
And if you do feel inspired and you create the second post and you spend the extra hour, I want you to put those posts, like save them for the following week. So now you’re two weeks ahead, because that consistency is so much more important than trying to stack up a bunch of posts all at once.
Amber Hawley 11:16
Oh, I love that advice. I mean, there’s so much about that I love, you know, working with people on the emotional side of business. So like burnout and overwhelm. That’s the thing. It’s like figuring out how can you make something manageable. And I love that you say Creating content is a skill? Because it’s because sometimes again, we go back to this idea of like, this should come natural, or why does it take me so long. I mean, I’ve heard people say like, it takes me an hour to, you know, draft the perfect email. And they feel like that’s too long. And so there’s just this expectation that we should be doing it faster. So I think it’s such great advice to really to be practical or to be really, you know, realistic and what you’re expecting, and that it will get faster over time. And you’ll probably be able to produce more, right. But yeah, I think that’s perfect advice. Because I’m all about sustainability. And so although again, I do love, I do love that all or nothing. I don’t love it. I just love it. But But I’m always going towards sustainability. So I think that’s fantastic advice. Um, do you have advice for people around? Like, is there a specific way or specific kind of approach in the content they’re putting out there that you find actually works the best?
Andrea Jones 12:39
Yes. So there’s a few types of of ways that I typically describe this. But what I want to talk about today is the end goal of that content piece. So either you want someone to take action, typically for us, that means they’re signing up for a lead magnet, they’re booking a consultation call, they’re visiting the website, you want them to engage, so you want them to like or comment on that post, or you want them to share it. And really, that expands your reach. So something that that resonates with them so much that they want to share with their audience. So when you sit down to create your post, typically you want to rotate through those three actions, those three goals. And what happens is when you’re having that balance of content as well, is that algorithms like the Instagram algorithm loves it when people engage and share your posts. But you also as a business owner, need people to take action. And if all you’re posting is posts that say, go to my website, go to my website, and people are actually going, you may actually get penalized by the algorithm, because it’s it looks at your posts and goes, Hey, every time this person shares something, people are leaving our app or going somewhere else. So you do want to have that balance of content. So when you’re crafting those posts rotate through them. So if you if you want to have action, typically, we still want to have some sort of storytelling element in the post itself. So why would someone actually read this post? And if you think about on Instagram, as our example, there’s like a read more or a see more option. So why would someone tap that to expand the caption to read it. And in that caption, if you want them to take action, focus on the feelings, so focus on the end of the rainbow. So for example, if you’re a virtual assistant, and you help people with their virtual assistant services, you could talk about how you manage their inbox, you manage their calendar, but as a business owner, all I hear is like I’ve got to train someone to manage my inbox. But to train someone to manage my calendar. I feel like it’s more work. So you want to describe the feeling of what that looks like, you know, turn over your inbox to me and never think about it again. I’ll get you to Inbox Zero it’ll be a relief, a breath of fresh air Those are all feelings that you can tap into. Or, you know, having back and forth emails with clients all the time trying to set up a time, you accidentally double booked someone, like, that’s a feeling of like, oh my gosh, I need, I need help with this. So it’s focusing on the feeling that the business owner is having, either before they hire you, or after they hire you, which could really help drive action in those posts. And then for being engaged in share posts, you can either educate, so those really work right now. So teaching someone something new, you can talk about a community event or something happening in the news, I saw this a lot recently with Rihanna was announced as a billionaire, a lot of business coaches, were talking about that that’s a community topic. Or you can share behind the scenes and share that reality TV show version of your life. So what is your podcast setup look like? How do you manage your inbox? You know, what is your workspace look like? So really pulling people into the conversation and giving them a little slice of that life?
Amber Hawley 16:03
Oh, I love that. I mean, anytime somebody can get, I think because when especially when you’re filling in that place of like, I don’t even know where to start to go with that. It’s really actionable, like really specific. So if you’re listening to this, I hope you jotted that down. I mean, go back and listen. But I think that’s the that’s probably that other piece of feeling that frustration is not understanding things like the algorithm. And so if they’re constantly posting things that are going to other places, and not understanding that, like that’s, you know, and so here, they may be consistent, but they’re actually they’re actually having the algorithm work against them in that case. That’s huge. So that’s where it’s hard, right? Because like you said, As business owners, a lot of people are wearing many hats. What do you recommend for people when they’re thinking about, okay, I want to start using, whether it be Instagram or Facebook or LinkedIn or wherever? What do you recommend for the person who’s starting out who’s not ready, they’re not at the point where they’re ready to, like, hire out to people, but they’re wanting like, how do I get the basics to know that I’m not going to do something like that, and I’m actually sabotaging myself.
Unknown Speaker 17:17
So a lot of this does require trying it out. Because even businesses within the same industry, the same niche can go to the same platform, apply the same strategy, and it’ll have different results and a different outcome. So part of this is trying it out. Now, you know, listening to podcasts, like like these will help because part of that trial and error has been done already, you know, figuring out the hour, a week strategy, for instance. But from there it is really picking a platform that you actually enjoy. So if I told you, you have to be on LinkedIn, it’s the best platform ever. And then you log on and you’re like, I hate it here. I don’t like it. Even if I told you, it’s amazing, it’ll get you all of these results. If you don’t like it, you’re not going to use it. Right. So I do recommend to start with a platform that you either are familiar with, or you can feel like you you can commit to and going from there just really picking the one platform and any platform right now. Any of the major platforms are great for business owners, you will find pockets of your your audience and your people there.
Amber Hawley 18:25
Yeah, I was gonna say that was my next question of, you know, we always hear like, if you’re b2b, like you should be here, or, you know, like knowing where your clients are out, which, like you’re saying, on one hand, I think most there’s a section of people in on all of the platforms. But I think there’s there is a lot of pressure of feeling like oh, no, but I have to my favorite words, my have to be on Instagram, because that’s, you know, where XYZ is or whatever.
Unknown Speaker 18:54
Yeah. And I will say right now, for service based business owners, the top two platforms in my eyes are Instagram and LinkedIn. If you’re starting from zero, picking either of those platforms is a great place to start because you can actually find the people who would be interested in your services and your products and connect with them and have conversations with them. It’s a little bit harder to do with a Facebook page right now. So wouldn’t necessarily recommend starting there if you’re starting from zero. And then some of the other platforms like there’s pockets of people on Twitter, even Tik Tok. I have several clients who are on Tik Tok who are getting some amazing results, things that I would have never imagined from this little micro video dancing platform.
Amber Hawley 19:43
I know I do. I have some really good friends who are business owners that they’re just exploding on Tik Tok. And I’m like, I love dance parties and music. I should be on it. But again, it feels like oh my gosh, I can’t add another thing to my plate right now. Like I even write down ideas. As of like, oh, I should do this this tic tock, but I still haven’t haven’t pulled the trigger yet. But But yeah, I think you had mentioned earlier too, though, that part of the purpose in posting and being consistent is to get new people to get new eyes. And you said, so like connecting with those people? How would you do that? Like, okay, so I’m gonna say the thing, if I get another person who cold DMS me and tells me that my business is clearly failing, and that they can help me. I mean, that’s really the net net of it, right? Like there make these assumptions that you must be doing so poorly, so I can help you and rescue you. I cannot take it anymore.
Unknown Speaker 20:42
It is so frustrating. I had someone on LinkedIn, tried to sell me solar panels. And we didn’t even live in the same country. I’m in Canada, they’re in the US, like some M state like Missouri or something. And they were like, do you want solar panels? No, no, I don’t want your solar panels.
Amber Hawley 21:00
So I love it some M state? Well, that says it all. I mean, but yes, that’s what I think that’s I think, then it’s turned a lot of people off who are who are like, not that kind of person. You know, they’re not the slimy salesperson. But they’re like, How in the world? Do I even connect with people without appearing that I’m that person? Right?
Unknown Speaker 21:24
Yes. And as a fellow introvert as well, sometimes this gives me hives to think about, like, I can never DM someone like like that. So my strategy is really all focused on building referral partnerships, especially if you’re a service based business owner, there are so many connections out there. And there’s more than enough business to go around. So an example is a couple of years ago, I was really focused on working with podcasters. And so instead of looking at people who were, you know, hosting their own podcast, I would actually look at podcast agencies, editing agencies, specifically, because I’m a marketing agency. They’re an editing agency, we probably could exchange clients, I don’t edit podcasts, they don’t market them. And so I started on this strategy of connecting with these agencies. And basically, I would follow them, like and comment on a few posts, kind of get to get a feel for who they were. Typically, they were so low agencies are freelancers. And then I would reach out to them at some point typically, like if they posted about their services, or if they shared something to their stories, I would respond and say, Hey, this is cool. I think that we could potentially exchange clients back and forth. We should have like a coffee chat and figure out if we have business together. So this, I did this very focused strategy for about a month, I probably connected with about 100 different people. I only sent about 10 dm, so I’m talking about like I followed and liked and commented 100 people, but only about 10 of those people was like I actually think we could help each other. Only one person actually two people responded, but I got ghosted by the first one. So one person turned into something, we had such a connection, I ended up hiring his agency, not my plan at all to do my podcast. And then we’ve exchanged clients, it’s like three years later, we’ve exchanged clients over the years, we’ve helped each other’s business, Travis Brown from podcast buddy and pod DAX, like, amazing person, amazing human who I’ve met through this strategy. And that’s just one person who we’ve exchanged 1000s of dollars of business, just by putting myself out there. So yes, it can feel it can feel a little bit odd sometimes. But part of it is going in it with kind of a little bit of a goal and a mission in mind for who you want to connect with, and what you want to get out of that relationship as well as what you can give to that relationship as well. Which I think is the even more important piece to that.
Amber Hawley 24:01
Oh, absolutely. And I think I think when you come from a place of genuinely trying to reciprocate or give to someone else, like they feel that and and then like you’re saying it, that’s that’s like relationship networking, right. But I love that strategy of going for like complimentary professionals, because then it’s not so much like, I just want to get your business. But yeah, let’s see if we can help each other. Right.
Andrea Jones 24:28
Yeah. And I found too, with my industry, like, my favorite clients aren’t on social media. So for me, I also had to get a little bit creative because like, it’s not like I could go directly after them. If they were on social media, and I found them they’re probably doing okay.
Amber Hawley 24:47
That’s so interesting. I can imagine that that felt see now you’re very creative about it, right? Because I can imagine people going like, yeah, my ideal client isn’t on social media. What do I do? There’s no points, you know, kind of going in a different route. But that’s fantastic. I love that strategy. I think it’s so great. I love that you’re a social media strategist. And some of your favorite people are not on social media.
Unknown Speaker 25:13
Yeah, it is tough too, because I feel like there’s there’s a difference between being on social media as, let’s say, a content creator. So someone who like lives and breathes social media. And then there’s being on social media as a business owner, which is just a different approach. And so I try to play to that business owner side a lot more, because I’m not producing a lot of content. And a lot of what I do produce happens to be like, repurpose content from elsewhere in my business. I spend a lot of my time networking and meeting people and having conversations because those conversations always lead to something good for me and my business. And I always think about it that way. And what can I give to other people as well. And so I think that little mindset shift can be helpful for a lot of business owners, even if you’re introverted. One of my favorite tips, just to have conversations with people is to respond to their Instagram stories. Because now you’re in their DMS, right, and you’re staying top of mind, and it can be light hearted, it doesn’t have to be like, I saw your story, and you should definitely hire my bookkeeping company like it’s. But is it sort of like you’re playing into natural human curiosity? Where if someone goes, I like you as a person, and they need to hire a bookkeeper? Who are they going to think at first, the person who’s been in their DMS, who’s having conversations with them? who’s staying top of mind, so that that’s kind of the essence of that strategy.
Amber Hawley 26:52
Love it, that and that may seem like a small shift. I think that’s a huge mindset shift. Because just, you know, I was just thinking about this today, earlier today when, and I was like, Oh, I’m never going to be somebody who will at this stage in my business in my life, like, I will never produce as much content as say, like, Brene Brown, or not that I’m saying, I’m anywhere near her because she’s, you know, amazing, but, but I mean, like, that’s, she’s in a place where writing books and writing and producing content and thought leadership, that’s her gig, right? Like, I know, she has other stuff like she has, you know, certifications. And she does, you know, work at the college still, I believe, I actually don’t know. But I was thinking about that. Like, I think that I hadn’t had those words, but like exactly what you said, as a business owner, if I’m comparing myself to somebody who’s in a different space, and they’re like, their job is to write that I’m always going to feel like I’m not doing enough, or I’m not doing it well enough. And I think that, like you’re saying this strategy is very different. So I think that’s a huge shift.
Andrea Jones 28:04
Yeah, and even the Brene Browns of the world have teams of people helping them. So that’s really like when I think about my business, revenue wise, that’s where we make most of our money as a company is we help people like I mean, Brene, Brown would be like a dream clients, putting that out there into the world. But we help people like her manage their social media content. So typically, our clients have the content, they have podcasts, they have books they have, but they’re not actually writing the social media posts. They do one photo shoot a month, where it looks like they’re casually on their couch, they’re casually having dinner. They do one photo shoot a month, they send it to a team like mine, and we write their captions, we’re posting for them. Even now, like we’re writing scripts for what they should say, in Instagram reels, and how do they start their Instagram Live. So there’s teams of people behind some of these larger accounts. And that’s something to keep in mind, as well as that sometimes as business owners, we’re trying to do the work of 15 people that we can’t see behind the scenes. And it really is quite a lot of work, but you can build up to that level. But some of us won’t get there. And I’ll use the exercise analogy. Again, it’s like, do you want to work out to feel better and be fit or are you trying to be a crossfitter? Like, like, if we want to get to the CrossFit level, I mean, there’s a lot of work behind that not all of us want to get there and have like all of those muscles, right? So it’s kind of like figuring out what that looks like for you as a business owner and being okay, or kind of accepting that this is where you are and actually it is helping your business grow. So this is exactly where you should be.
Amber Hawley 29:50
I love that I and again, I always appreciate when people especially because you do the the level of actually doing it for People so you have this insight of what works and what all goes behind the scenes. I mean, that’s, it’s so great. First of all, just to hear, like what goes on behind the scenes, although I do secretly still imagine that Brene makes all of her content while sitting on her front porch drinking sweet tea. But if you want to say that people told her to take pictures, no, just kidding. But no, I really, though, I think it’s so great to, again, normalize it and make it like, Okay, well, that shouldn’t be the expectation, right? Like that’s like that influencer level, it’s very different. But as a business owner, we can do it in a manageable, sustainable way that actually does impact our business. So I think that’s fantastic advice.
Unknown Speaker 30:49
Yeah, exactly. And I think the impacting the business piece is like the underline bolded, I’m going to circle that piece, because there is a little bit of vanity that comes into it sometimes, especially when we talk about like follower numbers and things like that. But just for reference, like I have a client who’s an amazing coach, she’s in a niche that people don’t want to follow her, frankly, because they don’t want to basically admit that they need her services. So she doesn’t have a lot of followers. 1000 ad Yeah, but she consistently sells out her coaching programs consistently people paid, like when we look at the views that our post gets, they’re paying attention. And so that’s why digging into those numbers, like the things that actually matter. Like the things that go on behind the scenes is so much more important.
Amber Hawley 31:36
I love that. Yeah, I was like, oh, a part of me is guessing sex then because, as a, as a therapist, I know, I work with a lot of therapists and, and yeah, they’re, like, my own clients don’t like are my like, you know, we’ve had a Facebook page for, like, I don’t know, 10 years now. So, but like, they don’t like it. Because yeah, there are some, some areas where people are like, I don’t want people to know what I’m into. Because let’s face it, we know that Facebook notifies you of everything that your friends like. But that’s great advice for people to not just look at the number of followers, but it’s really about the interaction and the impact on your business. Right?
Andrea Jones 32:17
Yeah. Yeah, absolutely.
Amber Hawley 32:20
So if you were to give, you know, any other like advice to somebody who’s saying, Okay, I’m ready to do this, I’m ready to do that hour week, plus the 15 minutes a day of, you know, engagement. But I’m, I still, like I imagined so many people and and a lot of people with ADHD, it’s like that getting started part is always the holdup, like, they’ll sit and kind of think about it a lot intellectualize obsess about it, but just not start to have a recommendation for like either creating a list or gathering photos or whatever they need to do to kind of get that initial jump off and getting that content created.
Unknown Speaker 33:03
Yes. So one of my favorite exercises actually is great for those people who struggle with the writing piece specifically. So maybe they like fiddling around in Canva. But then when it comes to actually like say something with the posts, like what do I What do I say. So on a piece of paper, you can fold this in half, or you can put two columns on a Google Doc. And on one side you’re gonna put before and on the other you’re gonna write after. And I want you to start thinking about the feelings that people have when they work with you. So before they work with you, and after they work with you. And it’s a really great exercise to kind of get some of that going. And we’re going to move away from the tactical piece. So if you’re a bookkeeper, for instance, it’s not, you know, you, you help them collect receipts, you help them balance their books, like even as I say, and I’m like, I don’t want to do that. But if you focus on the feeling of man, before, I’m feeling completely scattered, I’m dreading tax time. I’m, you know, all of those feelings. And then after, I feel like I’m actually organized, I know exactly what to do when I have a transaction come through my business account. It’s those feelings that you want to focus on. So if you could do that exercise, typically, that’s a really great jumping off point. And you will probably have dozens of post ideas just from this one exercise.
Amber Hawley 34:24
Oh, I love that. That’s so great. Well, I want to be mindful of your time, and I’m sure I could, I could just continue to ask all kinds of random questions that I like all the things I want to know behind the scenes on social media. But if people wanted to find out more information about you, and to get more of your tips and tricks, where should they go?
Andrea Jones 34:46
Yes. So if you like podcasts, you’ll like my podcast, the savvy social podcast, where we dive deeper into all things social media conversations. It’s a mixture of me teaching on episodes about things like You know what to say on social media, and then I also interview other business owners. So it’s not just me telling you what to do I give you examples of what’s possible with other business owners and a variety everyone from I don’t post it all on social media, to I post three times a day, just to give you a sense of what business owners are actually doing out there in the world. Um, so that’s the savvy social podcast is on every podcasting app. And then my favorite social platform is Instagram right now. So you can find me there at onlineDre, Dre.
Amber Hawley 35:32
Awesome. Thank you so much. And definitely go check it out. It is a fantastic podcast. And thank you for sharing what I feel are like really awesome, sustainable, manageable tips for people who are like, Okay, I’m going to I am committing to social media, either in this like fourth quarter, or next year. They want to get themselves going and start creating that sustainable practice. So thank you for coming on today.
Andrea Jones 35:59
Thank you so much for having me on the show.
Transcribed by https://otter.ai
The Inner Circle
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