Amber Hawley
MyBizBestieEp56

Nikki Rausch is ready to teach you how to set networking goals by using her Stride 5 list on this episode of My Biz Bestie. Nikki is Your Sales Maven, a sales coach, author, and speaker. She teaches entrepreneurs and business owners how to sell without being salesy. Nikki prefers to build strong relationships in an authentic way before ever engaging in a sale. Learn how to build authentic relationships first by setting networking goals on this episode of My Biz Bestie.

Why is it important to build relationships first?

You may be thinking that building relationships prior to a sale is a waste of time, but it’s not. Making sales starts with relationships, so understanding how to build authentic relationships is important to the sales process. Consumers are constantly bombarded by advertising these days. They are much more savvy and skeptical and don’t want to buy from every person trying to sell them something. The selling process gets easier when you build a relationship first. Most entrepreneurs are not just selling a product they create a story behind it. When you can tell your story well it engages with your audience. And once your audience connects with you they are more likely to buy from you.

What is the Stride 5 method?

The Strive 5 is method is a way to set an intention around the people you want to connect with. The next time you attend a live event make a list of 5 people who you really want to connect with and have an interaction with. The whole idea behind the Strive 5 is to dream big, In your wildest dreams who would you like to meet? Even the smallest interaction can lead to something bigger down the road. Nikki’s Strive 5 doesn’t always include people she wants to sell to. Often it includes people she simply wants to be around and learn from.

How to use the Stride 5 list to set networking goals

Networking at live events can be tricky. You only have so much time at a conference so creating a Stride 5 list and setting networking goals can help you from feeling overwhelmed. There are a million ways to get sidetracked from your true intentions if you don’t have concrete networking goals. The Stride 5 list is a way to focus your intentions on those you really want to meet. You’ll meet plenty of other people as well. But you can put yourself in situations or take opportunities to connect with the people on your Stride 5 list. Listen to this episode to hear Nikki Rausch explain how she uses her Stride 5 list to set networking goals.

What should people who are just starting out focus on?

When you are just starting out you may have different intentions than someone who has been doing this awhile. It is important to update your list frequently. You can even have multiple lists. When thinking about creating your list focus on the connections you intend to make. Why do you want to meet that person? What can you learn from them? What can you offer them? Remember that building a community is an important way to build your business. The stride 5 list is a great way to help you up your networking goals and build your community.

In this episode…

  • [6:12] What is her Strive 5 method?
  • [10:22] Having a premade list helps you push past your comfort zone
  • [16:44] Does she share her Strive 5 list with others?
  • [19:34] Even a small connection can lead to a bigger one later
  • [21:51] What should people who are just starting out focus on?
  • [25:22] What has come from her Stride 5 list?

Resources & People Mentioned

Connect with Nikki Rausch

Transcript: How to Set Networking Goals with Nikki Rausch

Amber Hawley [00:00:23]:
Welcome to season 4 of the My Biz Bestie Podcast. I'm Amber Hawley.

Melissa Hall [00:00:28]:
And I'm Melissa Hall.

Amber Hawley [00:00:29]:
And today we are joined by the amazing, incomparable, the sales maven, the wonderful Nikki Rausch. Welcome, Nikki.

Nikki Rausch [00:00:38]:
Thank you. Hi everyone.

Amber Hawley [00:00:40]:
So today Nikki is here to talk to us about her— you know how we love to talk about networking, and she's going to tell us all about one of her most amazing networking methods.

Melissa Hall [00:00:50]:
Yeah. And we were super— we actually saw Nikki present on this and then we were like, we have to have her talk about this on the podcast because it's so freaking epic.

Amber Hawley [00:01:00]:
It was really, really good. And you know, we know some things about networking, so that tells you how good it is. So before we begin though, Nikki, why don't you tell our audience all about you?

Nikki Rausch [00:01:12]:
Okay, all about me. Every detail. Everything.

Amber Hawley [00:01:16]:
Everything.

Melissa Hall [00:01:17]:
Okay. In like 2 minutes.

Nikki Rausch [00:01:19]:
Yeah. It won't take 2 minutes to tell you all the details about me. How about that? Okay. So my company is Sales Maven. I am a sales coach, trainer, and author and speaker. And really entrepreneurs hire me to learn how to sell in an authentic way so they're able to build really strong relationships. They get much more comfortable with the selling process, so ultimately they close more deals. So I primarily work with clients one-on-one. I have group coaching programs. I also have a membership platform for people who can dive in deep with the sales content and training and have access to me through Q&As and private groups and things like that. And yeah, so that's, that's what I do. I love the relationship side of selling and that's primarily my focus. My background is I've been in sales for 25 years. I am also a master certified practitioner of neuro-linguistic programming, which is the study of communication. I love the language piece and the relationship piece of selling. And when you understand how people show up in the world and how to add flexibility to your own behavior, how to put people at ease, the selling process gets so much easier. So that's me.

Amber Hawley [00:02:36]:
Awesome. And I think it's so important because as entrepreneurs, often we're really great at like our craft or whatever it is that, you know, like our skill, our training, but we Sometimes it's harder to be able to, how do I translate that? How do I sell my stuff? And I think so many people have a hard time with that. And like you're saying, in an authentic way. So I feel like it's a really valuable thing. And like you said, sales starts with the relationships. And so that's why understanding how to do that is super important.

Nikki Rausch [00:03:09]:
Yeah, because, you know, I think as consumers nowadays, we're very savvy and we're also very skeptical, right? So I don't know about you,, but I absolutely refuse to give my money to somebody that treats me like I'm a dollar sign. Like, I want to have real relationships with people that I spend money with, and I think that everybody, for the most part, wants that too. So when you can show up, put the relationship first, the selling process gets, like I said, it's easier, it's simpler, and you start to create customer loyalty because we want to work with people who we like, who feel like they respect us, and, um, So it's just such an important piece. I think nowadays nobody's, I think that old style approach to sales of like, let's go out and hunt big game and let's go try to get something from people. Like none of us want that anymore. Like we don't wanna be sold to that way. We wanna have relationships with people.

Amber Hawley [00:04:12]:
Absolutely.

Melissa Hall [00:04:13]:
And we expect a lot from people too. And I think even, like tying into the stuff that you're going to talk about. Like, we know more about people with social media, right? Like, we, we see these personal relationships. Like, we like brands that have a story behind them and are talking about how they're giving back. And, and we want to feel like we're more in touch with what's going on, right? We don't want just like this corporate entity that's so separate and we just buy a product.

Nikki Rausch [00:04:40]:
Yes. And most entrepreneurs are not just selling a product either, right? Like you're saying, there has to be a story attached to it because otherwise You can go buy widgets from just about anywhere, right? And that's not what we're selling nowadays. People want experiences, they want story, they want relationship. So that has to be a part of how you're showing up as a brand. And especially when you're representing your own expertise and you're selling your own right? expertise, Like anybody can put a title behind themselves and say you know, like, I'm the queen of the blah, blah, blah, but there needs to be some credibility behind it and there needs to be a real person behind it. We don't want like fake— we don't want fake stuff anymore. We want authentic, real connection.

Amber Hawley [00:05:28]:
Yes.

Melissa Hall [00:05:29]:
Yeah. And it kind of ties in with that. I also think of how busy a lot of us are. I think that comes up too. Relationships are super important. We want this, and yet there's no time. And so the relationships we do focus on need to be valuable, right? Like we need to be thoughtful about that. And I think that was one of the biggest things that struck me when we were hearing you speak about this this networking method that you have is that it's really focused and it's a great way for you to identify like, how are you gonna do that? And it's reasonable. Anybody can do this method no matter how much time you have, right? So why don't you dive in and tell us all about it?

Nikki Rausch [00:06:09]:
Okay, so the technique and the strategy that I was talking about at the conference that you guys heard me speak about this is known as my, I call it my Strive Five. So it's this idea of setting some real intention around who do you want to connect with. Now, I actually teach this, and I teach that you should have multiple Strive 5 lists, but if you're gonna go attend an event, then put 5 people on your list that you want to actually have some type of an interaction with, that you wanna connect with. And on the Strive, the intention behind the Strive 5 is to dream big, right? So I was sharing at the conference that I was speaking at that a year ago at that conference, before I got to the conference, I had created this list of 5 people.

Melissa Hall [00:07:03]:
That were.

Nikki Rausch [00:07:03]:
That I wanted to form some type of relationship with. Notice I'm not I'm not selling, saying sell to. Like I didn't go in with the intention of like, I want to sell these 5 people on hiring me or sell these 5 people on anything. I wanted to build rapport and relationship with these 5 people. And I set a pretty big— like, these were influencers, people who I just wanted to have a connection with, people who I admired and had something— there was something about them that I wanted to spend time around them, I wanted to get to know them, and/or just be in their sphere, right? Like, be around them. So the technique is that you come up with this list of 5 people, and then the next part of the technique is to actually look at who's on that list and what do you need to do, what action do you need to take in order for that connection to happen. So my list last year at the conference that we attended, I looked at, okay, so I was going to make an effort to sit with one of them, one of the 5 people at a meal, right? Like given an opportunity, I was going to sit down like next to them at a meal and start a relationship. Or the other thing I did is I I did some research around them ahead of time and I started engaging with them on social media before I went to the event because then my name is more recognizable when I show up. I also, I love to give compliments. So I had authentic compliments for each person. Like when I saw them that I could go up and I could reference something about them and give them an authentic compliment. That was a great way to start conversation.

Melissa Hall [00:08:50]:
You had all of those like written out ahead of time so that you like had them in your mind?

Nikki Rausch [00:08:54]:
Yeah, I had some intention around like, I didn't necessarily know like, would I get the opportunity to sit down next to this particular person? But because I had this list, because I had this list of 5 people, what what I, I ended up doing is I pushed myself outside of my comfort zone. So I was sharing with you earlier that one person in particular, when we got back on a bus, there was an open seat next to her. And even though I felt a little intimidated, I took the opportunity to sit next to her because that was then going to give me an opportunity to have a conversation with her. Whereas if I hadn't had her on my strive 5 list, really being candid, I would have walked right by her on the bus and not sat next to her because I was so like in awe of her.

Amber Hawley [00:09:41]:
I love that because having the structure allowed you the confidence to push you past, know, whatever you were feeling and, and be uncomfortable. Comfortable because you knew that was your goal.

Nikki Rausch [00:09:50]:
And amazing things happen every time I put together a strive 5 list, whether it's like my strive 5 sometimes is like ideal clients, people who I would love actually to have as clients, but I don't go into it with the approach of trying to convince them to become clients. I go into it with the approach of how can I start a relationship or even just a conversation with the person.. So yes, it's, it's making me be a little uncomfortable, but having some strategy around it, that's why there's like two pieces to it. You have the list and then you have the list of what actions are you willing to take. And sometimes it just means that you're willing to show up in an event or you're willing to sit next to the person given the opportunity, or you're willing to approach them. I think I shared at the conference, there was one woman on my Strive 5 list who By the end of the 2 days, I had not had an opportunity at all to connect with her until the last hour. I was coming out of the ladies' room and she was coming in. And normally, again, if I hadn't had her on my list, I probably would have just walked by and not said anything. Maybe I would have smiled and said hi to her, but I would have kept going. But because she was on my Strive5 list, when I came out of the restroom and she was coming in, I actually stopped and and paid her a compliment, which stopped her, and then we got to have this great conversation. And a lot of amazing things happened as a result of that tiny little, like, 3-minute conversation.

Amber Hawley [00:11:22]:
That is so fantastic. I, and I, know, you for Melissa and I, I think we've talked about this before, but the— we actually do a version of this where we'll go to a conference and, you know, sometimes they have like a meetup like the night before or, you know, different kinds of things. And we'll go through the list of either the people attending, because especially if they listed on Facebook, it makes your life so easy, right? Or, or like the list of the people attending or going through the meetup list. And we go through and we start looking up the people and their websites if we don't know them. Some of them you already obviously know, and just kind of looking through and seeing if anyone stands out to us that just seems kind of cool, or, oh wow, we really love something they're offering, or, you know, the way that anything that's going on. But I mean, it's always authentic. It's always like we're going through and looking for that. And we do that. And then we will sometimes have like a— we call it our hit list.

Nikki Rausch [00:12:16]:
I was thinking, I'm like, she has.

Melissa Hall [00:12:18]:
A much nicer sounding—.

Amber Hawley [00:12:21]:
So much nicer. We're like, let's— we definitely have to touch base, have a touchpoint with these people. And sometimes it's just a fangirl. It's not— I mean, because we're not selling anything. So it's really just because we love meeting people and we want to connect. And so we do that and and it, it has served us really well, but I really loved, I think that's why when you were speaking, there was even more thoughtfulness and intentionality around it. And I really just thought, I loved it. I just thought that was so great. And I also love that you said you can have multiple strive lists because telling us to limit to 5 feels very like, it feels too narrow.

Melissa Hall [00:12:59]:
But for some people, they may be like, oh, thank God, like maybe I only need to focus on 5 right now. Right.

Nikki Rausch [00:13:07]:
Well, and again, this is why, like I say, like dream big on who is on your strive 5, because you are still going to meet other people. You are still going to make connections with other people at a conference or at a networking event or wherever you are. Even if it's just a social gathering, you're still going to meet other people. But by having these, these, I say like dream big, having these big people in some way that inspire you or that you want to have some deeper connection with, it just is around intention, right? Because I think the universe then puts kind of people in your path too. Like, I don't know, but the person coming out, you know, going into the restroom, me coming out, if I hadn't had her on my list, maybe that would have never happened. And frankly, she would have never known who I was.

Melissa Hall [00:13:55]:
That's not true because you're famous, but yeah.

Amber Hawley [00:13:58]:
You're kind of a big deal, Nikki. I don't know, you dominated all of.

Melissa Hall [00:14:00]:
At.

Amber Hawley [00:14:00]:
Time.

Melissa Hall [00:14:00]:
This conference where we were, Nikki's talking about this Drive 5 list. And, and, you know, Amber and I are sitting next to one another talking about how it's our hit list. And but then it made me think like, oh, you know, I'm creating a list as you're talking. And literally, like an hour later, we found out that we were speaking at an event over the summer. And I found out the first person I put on my list is also speaking at the event.

Nikki Rausch [00:14:25]:
Yes.

Melissa Hall [00:14:26]:
And I was like, I was like, whoa, like this is because she's just someone not who I want to sell to. Like we've collaborated already. Like she is already in, you know, sort of in my networking sphere, but she's someone that I really respect and want to get to know better. And then bam, now we're going to be speaking at a conference together.

Nikki Rausch [00:14:47]:
I actually had the same thing happen one time where I, same thing where I actually listened, one of the podcasts that I listened to, the guest, I was like, Wow. After listening to her, I was like, wow, that woman, she's got it going on. I would like to know her in some way or be connected to her in some way. So she goes on my Strive5 list and like 4 or 5 months later, I get notified that I've been selected to be on a panel at a conference. And she was a fellow panelist.

Melissa Hall [00:15:17]:
Wow.

Amber Hawley [00:15:18]:
That is so cool. I just love that. I, there's something that can be a little what is it, serendipitous about all of that. And I think you do go to events and you end up meeting people. Some of our favorite people we've met, we had no idea.

Melissa Hall [00:15:31]:
Like you, like Nikki.

Amber Hawley [00:15:32]:
Yes, exactly. You became my conference bestie.

Nikki Rausch [00:15:34]:
I love that I'm your conference bestie.

Amber Hawley [00:15:37]:
I know. You're my OG. My one and only, actually. But yes. And yeah, it's like you meet those, you have those people, those connections. But like you said, there are people that either, you know, in Melissa's case where it's like somebody she really respects and looks up to and just wants to get to know on a deeper level, or people you could imagine collaborating with, or that you just you think, know, they're cool and you want to kind of get to know them better. I think having the intentionality is so important because there are so many things, there are so many people, and there's so many distractions. And I think it's important, even though you make room for those little magical moments, I think it's really important to have focus and strategy when doing these things.

Melissa Hall [00:16:23]:
And Nikki, I wonder if, do you share your Strive 5 list with maybe like, like your biz bestie, or if you're close with someone and you're attending an event, like, is it something that you're also sharing with people? So I'm just thinking that a lot of times Amber and I will talk to one another and we'll kind of pump one another up if it's, you know, like an influencer we wanted to go talk to. And so it helps, whereas maybe you might like have that moment of shrinking back, right?

Nikki Rausch [00:16:49]:
Yeah. So sometimes I'm really secretive about my strive 5 list because it feels It feels scary because there's a vulnerability around it. Other times, but I do have those really close people. My biz bestie would always have access to any of my StriveFive lists, right? And she has connected me to people as a result of her and I knowing. Sometimes I keep them a little bit, I play it a little close because when you put it out into the world, now you really have to do it. So I actually would say to your audience, do share it with somebody, because it will force you even that much more to get out of it. And a great example of this is one of my clients who's in my group coaching program, when I taught this to my group, she shared in the group that she created this strive-five list. She's a photographer, of people that she would like to photograph. And she is a former gymnast, and she put Mary Lou Mary Lou Retton. Retton on her strive 5 list. That was like, when you're thinking dream big, this was the biggest dream for her possible. And it was like, I think it was less than 6 months later, she got invited to attend Dancing with the Stars, and Mary Lou Retton was on Dancing with the Stars, and she got to go backstage and meet her and get photographed with her. Now she hasn't actually got to photograph her yet, but this is like how fast this works. Like Amber saying, with intention, you put intention around it. And the person who invited her did not know that necessarily that this was on her Strive 5 list, but it just happens, right? Like these things show up. So don't be afraid to share your Strive 5 list with the intention of who might be able to help make that connection for you.

Amber Hawley [00:18:41]:
Right. Yeah. I remember Melissa being really keen on when we went to Podcast Movement, she was like, okay, Pat Flynn was like her big, you know, that's the person. And she even had this whole thing prepped around like, I'm going to offer him some value, you know, because usually they talk about don't just take, offer value. And she had this all prepared. And then we actually got to spend.

Melissa Hall [00:19:03]:
Like a good half an hour or longer.

Amber Hawley [00:19:05]:
Yeah, quite a few times we got to have long conversations with— yeah. And so I do think that, yeah, sometimes, you know, and I guess in our world, like, that he feels like a pretty big deal. So it was kind of That's so cool cool. And I think there are probably, probably so many people have stories of that where they, if you have that intentionality, I think the likelihood, is it a guarantee? No, because Oprah, I keep putting it out there. Oprah and I have yet to have a discussion.

Melissa Hall [00:19:29]:
Just keep putting it out there.

Nikki Rausch [00:19:30]:
Keep putting it out there.

Amber Hawley [00:19:31]:
But one day.

Melissa Hall [00:19:32]:
It is. Or even I think of Katie Kremitsos, who's been on our podcast.

Nikki Rausch [00:19:37]:
Yeah, she's amazing.

Melissa Hall [00:19:38]:
She was someone we met at Podcast Movement and I just did that quick, like, hey, your branding's awesome. Because she's always super branded when she's at an event. And like, I love your podcast. And it was super brief, you know, like you said, just having a compliment. It wasn't a big thing. And then later on, we saw her kind of like standing like off to the side and she was doing something. And then, and we said, what's up again? And then we ended up having a longer conversation with her. It was like the next day. But just making that one little connection meant that when we came up the following day, she recognized us. And it was like, oh, hey, you know, and she's, she's very friendly and personable. So she, you know, started talking as well. But I think Even those little, little things, like you can give yourself little wins, right?

Nikki Rausch [00:20:21]:
Yeah, because, you know, last, last year when I went to the first year of Biz Chicks Live, I really didn't know Natalie Ekdahl very well, but she was on my strive-five list. And so we had really 3 tiny little inner, like, I would say there were probably less than 5-minute interactions over the course, but they were private, like one-on-one. And Natalie was, you know, she was on my Strive 5, just to have those little touchpoints with her. And it wasn't, again, I had no intention around what I want. I didn't actually want anything from her other than just to know her and to be in her community. And just those 3 little moments over the course of 2 days led to me getting to know Natalie, me being asked to be on her podcast, and then getting asked to speak at her live event for her second year. Which was transformational for me and for my business. And Natalie was somebody who really, prior to that, felt so far out of my reach. You know, I'm, I'm in such awe of her. And so that was having her on my list meant everything because it's transformed my business because I was willing to dream big.

Amber Hawley [00:21:37]:
Yes. So if somebody is starting out and has never had this kind of strategy or any kind of strategy around their networking, Is there a suggestion around like, should they just start with one Strive 5 list or are there categories or how would you have them approach it?

Melissa Hall [00:21:53]:
Do you start with Oprah?

Nikki Rausch [00:21:56]:
Okay. So here's, here's what I will say is your Strive 5 list should be updated regularly because sometimes you'll put somebody on there and you'll have that connection. Like as much as I love Natalie Ekdahl, she's no longer on my Strive 5 because I have a relationship with her now. Right? So he comes off the list, that makes room for somebody else to go on the list. So for somebody getting started, you know, have your 4+ Oprah for sure, but let those 4 people be people who are, are going to like, what, what is it going to bring to you to have them in your, like in your world? Like do they have something that you can learn from them? Are they somebody who, would just be nice to kind of know or be a part of their community? Do they know how to do something you don't know how to do? Like, who is that? Who should be on your first drive 5 list? I think it's like, who do you really want to be in their tribe or in their community? That's where I would start. Because being a part of community is such an important way to build business. That's where I would start.

Melissa Hall [00:23:08]:
I like that.

Amber Hawley [00:23:09]:
Awesome. And then if we're getting into logistics here, because some people like to get to the nitty-gritty, do you have a certain way that you're tracking these things or places you're putting them? Or is there an app? Is there an app for that?

Nikki Rausch [00:23:24]:
I don't actually have— I don't have a Strive5 app. I do have a, you know, I use my notes, right? So I have my little note, you know, on my phone and my Strive5 lists it's there and I can always go back and look at it. I do create a strive 5 list, especially if I'm going to attend an event, a conference. I always have a strive 5 list for the conference because we were talking about this earlier that, you know, the 3 of us are going to be at a conference in May and how we want to connect with so many people, but you only have so much right? And time, so having some intention around Who are those people you're going to connect with so that you really go and get the people on your list? Because who knows when you're going to be live with those people again? Like it's such it's such a, a golden moment. So go to conferences with the intention of who's on your strive 5 list. That doesn't mean you ignore everybody else there. It just means you put yourself in situations or opportunities to connect with those people. Like you said, Melissa, like you just said hi to her to Christie, right? Like one time, and then the next day another opportunity presented itself.

Melissa Hall [00:24:38]:
Yeah, to Katie. Yeah. And, and that, but actually in that conference, Natalie Ekdahl was one of our, our hit list people, our stride 5.

Amber Hawley [00:24:47]:
Yes. And that all started by stalking her in the elevator, which we've shared many times.

Melissa Hall [00:24:51]:
Never people. Yeah, but you just know I love it. I love all of your, your practical advice and then kind of thinking bigger picture and how to break it down.

Amber Hawley [00:25:00]:
Absolutely. And we— and I can't wait to hear when you release your app. Like, I feel like this is going to be good. So, Nikki, anything else you'd like to add about your Strive 5 or, you know, other awesome inspiring stories you can give us?

Nikki Rausch [00:25:15]:
Well, I— okay, so I had mentioned that I had a Strive 5 list when I went to Natalie Echtol's conference in 2017. So Natalie obviously was on that list. And I'll share who else was on the list and what happened. So you heard that Natalie was on the list and amazing things happened as a result. One, that I got asked to speak at her event the next year. That was probably one of those life-changing moments. Some of the other people that were on the list, Shelley Warren, who also has a podcast. Shelley's podcast is Stacking Your Team. And Shelley was somebody who I'd heard on a podcast I really admired. And because Shelly was on my Strive5 list, because we had a connection at the event last year, a few months ago I had a situation come up where I just needed— like in that moment, sometimes you just need somebody to say the right thing at the right time. And Shelly stepped in at the right time, said the right thing, and it completely shifted my mind, my mindset of an issue that was really kind of becoming a trigger for me. I was struggling to move past it. So I was so grateful that she was on my Strive 5 list.

Amber Hawley [00:26:29]:
Yeah.

Nikki Rausch [00:26:29]:
Somebody else that was on the Strive 5 list was Kate Aal, who has Simple Pin Podcasts and Simple Pin Media is her, her business. She was, she was actually the person that I accosted. So, you know, what happened from that is Kate actually, not only did she ask me to be on her podcast, which again has been awesome for my business, but Kate hired me. Like she became a client. And she's one of those people who, in my mind, like how could I be so lucky as to have somebody at her level become a client? I'm such a huge fan of her. been, know, And so it's you it was fun to work with her. Jocelyn Sams was on my list from Flipped Lifestyle because I totally fangirled her. She was the person who I sat next to on the bus because there was an open seat next to her that I normally wouldn't have. Had a great conversation with her. And then when I went to her conference this last September, you know, she knew instantly who I was because we'd had this connection at the event. So just all these great things. And then I think the last person that was on my list was Carol Cox. Who you also, know, podcaster who has Speaking Your Brand. And I had been on Carol's podcast, but I had never met her. And so just getting to spend time and connect with her, Carol also became a client and she has been a client for almost a year as a result of the connection that I feel like we had at Biz Chicks Live last year because she was on my Strive 5. So again, You don't have to go in with intention of like, it's not that you need to even know what's going to happen. It's just that you're going to put yourself in a situation so that something may happen.

Melissa Hall [00:28:18]:
Yeah, I like that so much because I think a lot of times we're taught like, like visioning and an intention is around like, oh, imagine yourself talking to the person. Imagine all these people coming into your program and paying you money and that kind of thing. And you're putting out there that like you are planning ahead for that, like meeting them in person, or, you know, having that opportunity to meet them in some way. But, but you're just saying, like, and then what happens happens. You have a, you have a thoughtful reason behind why they're on the list. But beyond that, it's, it's not that you wanted some of these women to be your client. It's that you thought you were stretching big and like having these awesome people on your list. And then now these awesome people are actually your clients.

Nikki Rausch [00:29:00]:
Yeah. And you never know, right, that who, who you might be able to impact because, because you extend yourself. Like, that's the other thing is sometimes, you know, I'll extend myself to somebody who is on my Strive 5 list. And honestly, especially after Biz Chicks, people came up to me and they're like, you were on my Strive 5 list. And I would have never in my wildest dreams known that I was on their Strive 5 list. So like, be willing to put yourself out there and see what happens because the relationship comes first. And then from the relationship, amazing things happen. Sales happen. You get to be on somebody's podcast or you get to support them in some way, right? That you just never know.

Amber Hawley [00:29:42]:
And I think that's the beauty because as you know, this podcast, the premise is building your support system. And when people become part of your community, like you said, either they're giving you support or you're giving them support. I mean, it's a real relationship and reciprocity and it's I think it's so important when we're in this entrepreneurial journey because there are so many highs and lows. And like you said, those times where you just need that person who's so great at saying just the right thing. And the, you know, the bigger your network, the more support that is available to you. So I love it.

Nikki Rausch [00:30:17]:
Good. Thank you for letting me share it.

Amber Hawley [00:30:19]:
It's fun. Yes, that's so exciting. I mean, on the DL, we're going to have to find out what your current Strive Tribe is.

Nikki Rausch [00:30:25]:
We should have some kind of podcast.

Amber Hawley [00:30:30]:
Yes. But if people want to find out more about you, Nikki, where should they go?

Nikki Rausch [00:30:35]:
They should go to my website. And I actually have a download for, for your audience because obviously I love sales. Sales is my jam. So I have an ebook for anybody who's listening that would like to download it on closing the sale that actually gives practical tips on the closing process. So you can go to yoursalesmaiden.com www.amazon.com/bbp for Biz Bestie Podcast.

Amber Hawley [00:31:01]:
Nice. That is amazing. I think that is going to be— that I can't wait. I can't wait to go get it myself.

Nikki Rausch [00:31:09]:
Thanks so much, Nikki.

Melissa Hall [00:31:10]:
It was so great having you. And we hope that you loved listening to Nikki and all of our episodes because I'm sure you've listened to every single one. Or you will right after this one is over. One of the greatest things you could give us if you have found any value from this episode or another episode is to write us a review in Apple Podcasts, otherwise known as iTunes. We would love to hear how the podcast has helped you. And if you took some kind of action, like, we want to hear about it, we want to know. So please let us know, write us a review. We would love it.

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