Megastar entrepreneur Maureen Werrbach joins the My Biz Bestie podcast to discuss how to improve leadership and communication skills to help you grow your business. Maureen has her eggs in many baskets and has learned how to successfully juggle multiple businesses. She has her own counseling practice with 3 locations, a consulting business, and she is in a partnership with other mental health professionals. Maureen understands that the secret to success is building an amazing team to stand behind you. Listen to Maureen discuss how to become an effective leader and communicator so that you can build your team and grow your business.

What is Radical Candor?

Maureen first heard about the book, Radical Candor, in a Facebook group. She made a note of it and then read the book several months later. The book teaches you how to recognize and navigate your own emotions by breaking down your management style into 4 different quadrants. The quadrants are based on a scale of how much you care personally and how willing you are to challenge people directly, The 4 different quadrants are called Ruinous Empathy, Manipulative Insincerity, Obnoxious Aggression, and Radical Candor. Listen to this episode to discover how you can improve your leadership and communication skills.


How can you measure your management approach?

The book Radical Candor provides readers with a framework to measure interactions with team members. You fall into a certain quadrant based on how much you care personally and how willing you are to challenge people directly. Many women fall into the Manipulative Insecurity quadrant due to caring about what others think of them. Manipulative Insincerity occurs when someone gives a false positive approach and is often fearful of hurting others’ feelings.

Often times a male-dominated workplace can be led by those within the Obnoxious Aggression quadrant. This quadrant can be characterized by belittling and complimenting at the same time as well as by a lack of consistent feedback. The ideal to strive for is Radical Candor which is when you care personally but also have the ability to challenge others directly. You can manage your expectations and communicate your needs. A radically candid person understands how to give direct feedback to help others improve.

How did Maureen personally adjust her leadership and communication skills after working through Radical Candor?

As Maureen read and worked through the book she realized that her leadership and communication skills fell into the category of Manipulative Insincerity. She had never thought there was anything wrong with her communication style but quickly realized that she cared greatly about how her team felt about her. This would often lead her to put off talking to her team about issues that would arise. She realized that if she didn’t challenge her team she wasn’t being an effective leader. She now understands that if she cares about a team member’s personal and professional growth that she needs to communicate problems effectively and in a timely manner.

Separate the problem from the person

Often people tend to put off difficult conversations until small issues turn into big problems. One way to communicate an issue to a team member is to completely separate the problem from the person. When discussing the issue a great way to bring it up is to stand together with the team member and help them to visualize the problem in another space. By standing together with them you help them to understand that they are not the problem. The action is in another space entirely and the action is what needs to change. Listen to Maureen discuss Radical Candor and leave some feedback on the My Biz Bestie website or on Instagram about how you will implement this in your business.

In this episode…

  • [3:52] How did she come across Radical Candor?

  • [10:00] How did she personally adjust her style of communication?

  • [28:22] The ideal team player is humble, hungry, and smart

  • [32:34] Teach your team how to take radically candid feedback

Resources & People Mentioned

Connect with Maureen Werrbach

Connect With Maelisa and Amber

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