Maelisa and Amber welcome Adria DeCorte from the Unforgettable podcast to episode 41 of My Biz Bestie. Adria is here to talk about the bigger challenges of the biz bestie relationship. Adria knows all about pivoting and evolving your business. She actually helps business owners pivot and clarify their messaging. Her ability to effectively communicate has not only helped her grow her business but it allowed her to maintain her biz bestie relationship triad even after she decided to leave their joint business. If you are curious as to how she was able to pull that off, listen to Adria describe how important communicating effectively is to preserving friendships.

Take imperfect action rather than perfect inaction

Deciding which way to take your business can lead to paralyzing inaction. Sometimes it seems as though you need to have everything perfectly planned out before you can move forward. But you never know what the outcome will be unless you don’t act at all (then you know you’ll go nowhere). Adria uses her expertise in communication to help business owners bring about a brand evolution. She has brought her love for messaging and effective communication to help other people evolve their own businesses.


The biz bestie triad is more challenging than the dynamic duo

Having a biz bestie triad is a bit more complicated than having just one friend. But the 3 biz besties found a deep connection that has lasted several years. Their friendship evolved from meeting up locally each week to co-work all day at a local coffee shop to transitioning to a long distance friendship. After being besties for years the trio finally decided that it would be a great idea to collaborate on a business. Nurturing their friendship over time helped them to maintain their biz bestie relationship through thick and thin. They all found that they needed to effectively communicate so that they could remain friends first as well as business partners.

Finding the ideal business arrangement means communicating effectively

At first, the triad shared each and every task equally, but Adria didn’t find this to be an ideal arrangement. It took a lot of time and energy to split tasks in this way. After effectively communicating with her bestie business partners they arranged a different way to share the workload. Each partner instead focused on their specialties and created tasks that were based on their own strengths. But still, collaborating with 2 other people is a challenge. There always seems to be one person that feels left out or ganged up on. Listen to this episode to hear how Adria handled the challenge of working with her besties.

A solution-oriented discussion is the best way to begin a conversation

Even after splitting up tasks to highlight everyone’s strengths, Adria still found that the business partnership wasn’t working for her. Telling her biz besties that their arrangement wasn’t working for her was a huge challenge. It wasn’t as if she were in a toxic relationship — that would have been easier to walk away from. Adria had to find a way to tell her friends she wanted out of the business, yet still remain friends. Rather than just bring up her complaints, she realized that a solution-oriented discussion would be the key to effectively communicate her needs. Listen to this episode to hear how Adria managed to remain friends while extricating herself from her biz bestie business partnership.

In this episode…


[2:12] Adria helps business owners evolve their business

[6:06] Her biz bestie triad journey

[11:35] Collaborating with her besties held her accountable

[15:52] How did their business tasks flow?

[23:11] Not everything was sunshine and rainbows

[26:44] Telling her biz besties that their business wasn’t working for her was a challenge

[34:33] The key to keeping the relationship going is to be solution-oriented


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