Finding Your Entrepreneurial Purpose With Rachel Proctor

I have a very special guest. I have the lovely Rachel Proctor with me, who is a virtual business mentor, to talk all about finding your entrepreneurial purpose. Welcome, Rachel.

Thank you for having me, Amber. I’m excited.

This is such a great topic because given what 2020 has been throwing at us, many people are questioning or re-examining how they have structured their business and their lives. They’re trying to figure out does it still work for them or what are they wanting to get out of their business and their lives. When you reached out about this topic, I was like, “This will be perfect.” Why don’t you do a little bit better job than I did explaining more about who you are and what you do?

I am a virtual business mentor, which essentially in layman’s terms, I’m more of a business strategist. I also incorporate a lot of faith and life things into the way that I teach and coach my entrepreneurs and students that take my classes. We know that it’s hard, especially when you’re an entrepreneur, to separate a lot of things from your business. If you’re not in a good health space emotionally and mentally, a lot of that spilled over into your success in your business. A lot of it ties together. I love to help people do strategy. I always tell people if I wasn’t an entrepreneur, I would have taught school. I also refer to myself as an online educator with a lot of my training and free training that I do on Fridays and stuff like that. I love teaching, sharing information, and helping people to be better in their business.

It makes sense because you have Emerge University. There you go, the teacher and the consummate professor. That’s the premise of this show as well. It’s the emotional side of business because everything overlaps. How we’re structuring our lives or the things that we’re going through personally impact our business and vice versa. It’s about figuring out how do we set up that support system or how do we structure things that make it so that it’s something we want to do. Sometimes we get caught up and we’re working for our business instead of our business working for us.

Something just came to my mind about 2020. I know a lot of my students and even for myself at times, it felt like we were in crisis mode, but there’s a blessing sometimes that comes with that. A lot of times, crisis will shine the light on what’s not working. It’s to say, “I need to take a look at this.” Oftentimes, it’s the stuff that we should have stopped doing a long time ago that wasn’t serving us. Sometimes it takes our circumstances forcing us to make those changes. You have to look, “What’s the blessing in everything that’s going on right now?” That’s been huge for me because it’s like, “I’ve got to either do better with getting these systems in place or I need to do this. Maybe I need to stop doing this.” It’s been huge to shift my perspective. That’s what I try to help my students do, shift your perspective in what’s going on to see how you can come out of this better.

I had many of those moments, especially in the beginning when COVID hit. I finally let go of a team member that I should have let go of a long time ago. I realized I was no longer willing to tolerate it. You deal with something. It’s like that boiling a frog thing where the heat turns up and you’re used to dealing with it because you’re busy and there’s so much going on. Once everything shut down, it was like, “I no longer can tolerate any of this. There’s too much stress in the world. I’ve got to focus.” There is a blessing in it. Even though there’s been a lot of struggle, I do agree that this is a great opportunity to re-examine a lot of those things.

To your point, it’s the perfect segue into what I was going to share about that. It gives you a chance to sometimes start over, get a fresh start, and design your life and your business the way that you want it to be. It’s giving you that fresh start and do over to say, “I see what’s not working. I see what hasn’t been serving me.” Realizing that you are in control of that is such an amazing feeling and realization. For me, it has been this thing where I get to design this. I get to say what I allow, how I want it to look, how I want it to feel, and what work I want to do that brings me fulfillment. It’s not feeling like I have to work to work because that’s what we’re told in this grind-hustle mentality. There’s so much I can say about that. It gives you that feeling that puts you back in control of your life and your future.

I experienced this in 2019 when I made a big move across the country where it was almost like I can do anything. When we’re re-examining, sometimes when we have many options, that can feel overwhelming to people. That’s why I felt like you talking about, “How do I find that entrepreneurial purpose?” I know what I don’t want. That’s helpful to know. We know that. I don’t want to keep doing this. I don’t want to keep tolerating this. I don’t want this to keep going, but when we’re figuring out as I shift or look at the new iteration of my business, what is it that I do want, sometimes people get stuck and lost in that. They have either been hustling hard that they’re out of touch with what they want or they’re like, “I could do this and this,” and they’re not focused. I know a big part of your messaging is also about focus, which I love. What would you say to that as far as if people are in this place of, “I want to figure out my purpose in my business and my life that’s going to fulfill me?” How do they start that process?

I feel like you stepped over to exactly what I was going to say about this. One of the things that I’ve been doing as a coach is evaluating what my students are saying in terms of more internally of why they want to do a thing or why they want to be in this particular business versus another business. No matter what niche or any of that that I’ve been seeing, they want to do work that feels fulfilling and they want to pay it forward. They want to feel like they’re serving a bigger purpose in the world. Sometimes it’s hard to articulate what purpose is because it’s a big nebulous word in terms of like, “What does that even mean when we talk about purpose?”

There’s a little illustration that I use to make it clear as far as how to find that thing that you were specifically called to do with your life and through your business that does that in fulfilling this service to other people. It’s called my tour guide travel agent comparison. When we think of what a travel agent is, these are people that are sending people places that they have never been themselves. How many times have you ever went on a trip with your travel agent? Probably next to never. When you get to that place, there’s a chance you may get lost or you may not know where to go when you get there because there’s nobody there to help show you around and all of this stuff.

You see a lot of that, especially in the online business space with Instagram. The only thing that makes you something is that you created a page and you put it in your bio. You don’t have to be those things. You see lots of travel agents that are doing other things that they’ve seen people be successful in. Lots of people are putting things out there that they don’t have results in or they have no frame of reference for, but because it’s online, they’re doing these things. What I try to help my students to become are tour guides. When you go on a journey or travel to someplace, you have that tour guide and the tour guide is right there with you. They are out front and they know how to show you the way forward. They have been there time and time again. They know the history of that place. They know the shortcuts and what to tell you in terms of where to go, not to go, and all of these things.

I try to help my students to find things in their life that they have been time and time again. They now have the system or those steps to help guide them. They’re out front guiding those people along that journey. It’s good to find that thing that positioned you as a tour guide for the people that you’re called to serve in your business. When you do that, it gives you that greater feeling of purpose because a lot of the things that qualify us and give us credibility as a tour guide, sometimes they were tough things that we made it through. We didn’t realize until after the fact that we’d developed a system to get on the other side of it and now we can show other people how to do those same things. That to me is the beginning stages. It’s like looking at the things in your life that have given you a level of credibility. How can you use that system you gain through that to guide and help other people? The people that we’re called to serve are typically previous versions of ourselves. Who better to lead them in a way to get those same results than somebody who’s walked in their shoes.

You’re saying you have the confidence because you’ve gone through this path and you’ve been there before. It would also cut down on a lot of the imposter syndrome that comes up for people where they’re like, “I have done this. I know what I’m talking about. I feel confident in those skills and I know that I can impact people.” It’s a big barrier for a lot of people in the business when they’re figuring out, “Where do I want to go? How do I want to put myself out there?” I love that analogy.

Oftentimes, we have lots of skillsets that we’re great at. We don’t know how to sell them or who to sell them to. We don’t know how to package that wisdom. I always say, “Use what you know and get in the wisdom business,” your packaging, expertise and knowledge. A lot of times, it’s like, “I know that I’m good at XYZ, but how do I make that into a thing to where I can make it a business to be able to serve those people that need the result that I’m selling?” It does. It cuts down on imposter syndrome. It gives us more confidence in our delivery and who we’re called to serve in the marketplace when we know what we know. When you know what you know, nobody can tell you what you don’t know because you’re experienced.

When we do feel like I can help people or I’m making an impact, not for all businesses but for a lot of the women business owners that I know, having an impact is such an important piece of their business. It’s not just about making profits, although that’s important because we all need to live. When we’re doing those things and we feel like we’re impacting people, it’s a lot more fulfilling and makes the work easier. That’s how I feel when I’m working with people where I’m like, “I love this. This was a great day. I could do this forever.”

That’s the thing. You want to find the thing that feels natural for you to do and doesn’t feel like work. We’ve heard that before and at the risk of sounding like a cliché. I believe it because I found that thing that feels natural to me to where I could talk about business, strategy, entrepreneurship and fulfillment. I could talk about this stuff all day and my friends are like, “Here she goes.” I’m like, “This is what I love. This is what I feel like I’ve been purposed to do.” That doesn’t mean that there won’t be challenges. That doesn’t mean that there won’t be days where you’re confused and questioning everything. It doesn’t negate that. That comes with the territory. At the end of the day, when you know that, that’s what helps you to push through those days because we all have them. When you know the bigger purpose and the impact of what you’re doing, it helps you to be able to push through that.

I’ve talked about this many times on the show. I’m the same way where I get excited about talking about marketing, branding or business in general and how we can improve, do better and have more fulfilling lives. At the same time, the other part of my business, the work part, I need to have all that inspiration and all that excitement. On the other side of it, there’s always that stuff that you have to do to make your business fun. When you have that much energy around the pieces that you love in your business and then it’s like, “I have to do the grunt work. I have to submit my stuff to my accountant for taxes.” All those things that I don’t want to deal with.

2020 is a year where people are questioning, “Is my business still working for me? How am I showing up?” A lot of people are talking about pivoting. Even if it’s not a pivot per se, but it’s like, “What is the new iteration of my business? What is it going to look like now? How am I going to structure it?” They’re in that place of, “I could do this. I could do that. There is this going on.” What advice or recommendation would you give those people or women who are in that place?

One piece of advice that I would do and this worked for me. Whenever I give advice, I try to say what has worked for me. I cannot be giving random thoughts about things. One of the things that I had to do in terms of if you are in a position where you feel like you’re having to pivot in your business, and I almost made this mistake. It’s like going out and trying to find a whole new market of people to do this new business thing with. For me, it was not about going out and finding new people to sell to or to build an audience with, but it was looking at my current audience and asking them, “What do you guys need from me now? How can I serve you now? I know what I was doing. What do you guys need?”

What I found from that was that in terms of things that they were needing, even though a lot of them were still coaches, consultants, hosting live events and things like that, they now have to bring everything online. Brick and mortar and offline versus online are two completely different worlds. Many of them were struggling with, “What is a sales funnel? How do I do an email list? How do I do all of these things that I haven’t had to do before?” I was able to then start offering the training that were specifically geared to those aspects of business strategy that they weren’t familiar with. They could get results. We’re past that but it’s like, “How do I do the tactical things to bring this brick-and-mortar business online?”

If that is you and you’re feeling like you have to pivot, look at ways to engage with your audience to say, “What do you need from me now?” Look at the results. Everything that you could help them to attain results in, that comes with you. Maybe re-evaluating or pulling out the whiteboard and looking at what results have you gotten or what systems do you know how to use. All of these things that you could help somebody to do, and look at how you can intersect with stuff that you’re competent in delivering for them, but then looking at, “What do they need from me now?” Seeing how those things can intersect to possibly look at new revenue streams or new ways to serve your audience and still maintain that level of service to them.

Often, it isn’t about finding a new audience. Sometimes it’s as subtle as a shift in your messaging of like, “Here’s what I’m here for.” Where is that intersection of where I have skills that I can help people? What do I hear people talking about when I ask? Sometimes we forget to ask. We forget to talk to our clients, especially when we’ve been doing this for a long time. We feel like, “I know them well,” but the world has changed.

We forget that our audience is growing as well. They’re not the same. For me, I was humbled by this. When I do my training and stuff on Fridays, I’ll ask questions about what level they’re at in business. I’ve been doing them for so long and asking that same question. I’ll see all the beginners and intermediate, we’ll see some advanced. One of my students said, “I was a beginner a few months ago but now you’re trying to help me to move into advanced.” It’s like, “You’re growing too. You’re implementing the things we’re teaching.” We forget that while we’re giving these things out, sometimes it’s difficult to see that because people have to be “thoughtful” enough to tell you that there has to be some realization that they are growing.

Because we’re moving fast all the time, we don’t often stop to assess where everybody is. It’s one of those things that you’ve got to stop and ask. That’s the simplest thing we can do. It’s also the most powerful thing that we can do. It’s to ask, talk and engage with them especially if your platform is growing or they can seem like these binary digits or these numbers on your email list or on your Facebook page. We forget that these are real humans with real dreams, real goals and real fears behind all those numbers. We forget that aspect to say, “Let me reach out because everything is online and all this.” Sometimes you’ve got to stop and reach out and say, “How are you doing? Just checking in. How can I serve you? What do you need from me?”

It can be deceptively simple that we can overlook it. First of all, it’s free and you get to target people who are already in your audience and already connected to you, your message and your style. It’s the perfect market research thing. I do love that you say you’re a self-proclaimed market research junkie. I love anybody who identifies as something like that. My first business was a brick and mortar that I still own in California. That was the thing where after being with people for so long as a therapist, it’s like they’ve done their work, they’re good, and then they go off,” which is great. That’s the goal. Even thinking about like, “They don’t need this help or that help.” Through all of this, I was like, “I’m having many clients reach back out because of the stress and everything that’s going on.” It was one of those things of paying attention like, “Why don’t I make an offering around that?” I know that they’re not alone, everybody is going through it. Sometimes it’s paying attention to what people are talking about.

Who’s more likely to buy from you than somebody that’s already proven that they will buy from you? It’s very simple. We talk about that, reaching out and trying to get new people on, but there’s a period. In terms of their journey, they have these time periods that if they don’t know you or if they’re trying to get comfortable with your brand or all of that. There’s a time period, so why not reach back out to the people that have already proven that they value what you do and they’ve already bought from you.

That’s a great way to test the new direction. It’s important to reach out to quite a few people perhaps because you’re going to have that client who’s like, “No, I feel dialed in on that.” They don’t need it. That doesn’t mean that it’s not a great offering or that it’s not right for your audience. It’s about not taking that personally. A big piece of market research is thoroughly checking it out and listen to the feedback. Don’t ignore it, but also make it so that it’s not statistically a party of three people.

When we’re looking at those new offerings, look at what they’re already searching for. That comes with reaching out, with surveys, with reading your comments, or all of those types of things that can give us clues and insights into what people are actively searching for, and around areas that they’re in pain about. We know that there are problems that people have, but they aren’t in pain enough around those problems to buy anything or spend any money with you. What are the urgent and imminent problems that they’re actively searching for things on?

There are ways to do that in terms of immersion market research. Looking at things like Reddit, YouTube and all of these to see what types of content people are typically searching for answers on. It gives you some additional insight onto what they’re looking for, what answers they’re looking for, and how you can intersect those results and skills that you know into those answers. They have to be in pain around that area and actively seeking solutions. I always say that it’s easier to sell the cure than it is prevention. If I don’t have a headache, I’m probably not going to be motivated to buy any headache medicine because I’m not in any pain. If I have that headache then I’m going to be motivated. I’m going to be searching for the best way to get rid of that headache.

That’s where you have to get out there and see what people are searching for, what content are they consuming online to find answers to these things. Look at how you can position your solution in front of them through your content and other things like that. I’m getting into a lot of strategies. I feel my strategy hat is coming on. You’ve got to get out there and see what people are actively doing, and there are many ways to do that. We hit on some of that. Number one is asking and then seeing what they’re searching for and the types of content that they’re consuming.

That’s how this show got started. I’m in a lot of Facebook groups for business owners, different kinds of businesses, some for therapists and some are not. People are talking about the loneliness that they’re feeling and feeling isolated. For me, I can understand that’s hard but I never had that. It’s that thing that comes easy to you, but it’s a struggle for other people. It’s like, “There’s that.” My Biz Bestie, I and Melissa started the show because of that. We knew the value and how much because it is a hard journey being an entrepreneur. Having those people that you can talk that strategy with and get that feedback from in making all kinds of choices where you spend your time, what you invest in, and normalizing the struggle of the process. It’s just paying attention. I love that idea too of going out, doing that market research, and looking at places. I’ve never got on Reddit. It’s super overwhelming, but I have many clients that do and love it so I vicariously get the nuggets from them. 

I geek out on Reddit with all the voice of customer data that you get with the Reddit forums and stuff like that.

Everybody has to find their place. I have three kids and I was like, “I’m good with Facebook,” but I get all top nuggets for my clients who love Reddit. Looking at those places and other places like Medium or Quora, noticing trends is important. Figure out if there’s something there that you are like, “I would love to help people with that or I’m good at that.” It can be those small things. It’s important for people to think about it that way.

I think about how many iterations in my business, my coaching and the things that I coached about. There’s this thing that tells us we can only do this. You’re in control of this thing. You’ve got to be flexible and flow with what’s moving. We have to tell ourselves it’s okay to change our mind or to move it in a new direction. You don’t have to stay in this one place. Inflexibility is what causes a lot of the frustration. That feeling of inflexibility or this notion of the lack of flexibility keeps us in that frustrating part. You realize that this is your ship to steer. That’s why I love entrepreneurship so much because you get to make it what you want it to be in your life.

I’m so glad you said that because even for me, I’m a type A and little perfectionist type of person. I would get in that place of, “I don’t want to look like I’m flitting. I don’t want to look like I’m all over the place and not being focused.” Even as I’ve been going through this process, I was acutely aware of it and I still was doing it. I was like, “What do I want to be helping people with now? What is coming up and where am I getting the people that I am doing work with? Where does it seem like we’re having the biggest impact?

A lot of stuff where money started coming up. Even though I’ve been helping people as a couple’s therapist, you have to talk about money and know how to give people that support. There’s a lot I know and yet I had that therapist thing where I was like, “I’ve got to have a certification around that.” Even though I knew that wasn’t true and some of my favorite financial people that I follow don’t have certificates or degrees in it. It’s because they’re smart and driven people who do research. I have found myself as that’s one of my shifts as I’m like, “I want to be talking more about that.” I was like this push and pull. I hope for people that they don’t struggle that much with it. I wish they would do it.

You’re so on point with that because I have many of my students that feel stuck because they don’t have the certification. It’s like, “Are you able to get the result?” I don’t know anybody that’s done good work for me or to help me to achieve a tangible result in my business that I said, “Where’s your certification?” I’ve never done that. You need to be credible in the fact that you’re able to show receipts for what it is that you’re helping people to get. That’s why I said, “You don’t need that.”

I agree, although I did do the certification.

Nothing is wrong with it if you have it. I’m saying don’t let that be a point to keep stuff. If you know your stuff, then in my opinion, that is enough to move forward and help people to get the results that you can help them to get.

I want to acknowledge it for people to understand so that it’s like, “We get it. We get that still comes up.” There were reasons why I chose to do it, but also if anybody is reading this, they know I’m a junkie for buying this stuff. This is my favorite thing to spend money on. I’m not somebody who’s out buying fancy shoes. I’m like, “What’s a course? What’s the certification?” It’s an addiction and I need to work on it. I’ve been in business for years and I have followed many different people, coached with different people, or had different mentors.

We grow and what we’re needing from people shifts. I want to make sure that I’m choosing somebody who has credibility. I want to know that they’ve done it and they didn’t put up that page. I want to know they have that experience and that they can get people results, but whatever the certification is, that isn’t as important to me. It’s about, “Can you help me get the results?” That’s what the clients are looking for. It’s one of those things where if that’s the thing that’s keeping you stuck, which if I’m being honest, I did do that. Denise Duffield-Thomas talks about this thing called procrasti-branding. She’ll make these beautiful things and brand everything and waste time doing that.

I feel like for me, it’s procrasti-certification. It doesn’t sound as sexy and doesn’t roll off the tongue. It was also my way of saying like, “I’ll do this first and then I’ll get to it.” It takes work to make that shift, to change up your messaging, branding and everything. If somebody is on that journey and they’re like, “I’m going to listen to Rachel, I’m not going to worry about having that certification and I’m going to go for it because I know I can help people.” What would be the thing you would tell people to start as far as their messaging or how they’re putting things out there?

A simple way to put this is to talk about the thing that you want to be known for a lot because that’s what your branding is. When you talk about getting into branding and things like that, logos, colors and fonts are a part of it. What your brand is the impression that you’re leaving. You’re telling people what to expect when they get you. Find that thing that you want to be known for and that thing that’s easy for you to do that’s difficult for most. What is that thing? You need to be creating conversations around it. Create content that showcases your level of expertise, putting things out there, and talking about it all the time.

I know that’s hard because that’s hard for me too. It’s like, “I don’t want to sound like a broken record.” You’re making the assumption that everybody that’s in your audience or attached to you heard it the first time or what you said was what they heard. You have to be constantly talking about it so that you become known for that in terms of, “If I know that I want to get XYZ, then I know now because Amber is always talking about this and talking about that. I know to go to her for that particular result.” That’s how you start positioning yourself as an expert. A lot of times, people struggle with that word ‘expert’ but to me, all an expertise is that you know more than the people you’re teaching.

If you are a 5 on a scale of 1 to 10, then your audience and the people that you’re serving are 1, 2, 3 and 4. You’re not targeting 6, 7, 8, 9 and 10. Everybody has a degree of expertise. That’s not to say you don’t grow, develop and grow in your skills. Even at the level that you are now, there are people that don’t know even that much and that you can serve at this level. Find that thing that you are called to do that you know well. Talk about it all the time. Start creating content and ways for people to engage with you around that particular thing so that you start that process to know, like and trust. People are coming to you now asking you questions and all of that stuff around what it is you want to be known for, and ultimately build your business and brand on that thing.

What we’re talking about is you feel you have an idea of the direction you want to go. Either it’s confidence or it’s imposter syndrome or fear. Lots of stuff comes up for people. This is going to be my Denise Duffield-Thomas quoting time. She said this thing in one of her calls or some training I was on, or it might have even been in her book. It stuck with me where she said, “I am a contributor, not the only voice.” It was so relieving because when you are perfectionistic, it can be super easy to be in like, “I have to think of the perfect thing to say because if somebody can come back and prove me wrong, then I’m going to look like I don’t know what I’m talking about.” When you’re like, “I’m a contributor to this. This is one point of view and this is my voice.” Understanding that is so freeing as opposed to, “I have to know everything about everything.”

It takes away from that whole like, “The market is saturated, everybody is already doing it.” There are millions or billions of people on earth. No one business can service everybody who needs that particular result. There’s a reason why somebody would choose you over somebody who does the exact same thing as you. We have to realize that and own our story, and the things that make us unique in terms of even how we might have arrived at being able to do that skill because that’s what people connect with. They connect with our stories.

If you’re out of five in your journey, as a contributor, there’s a lot of value. The people who are at 9 or 10, they might not even remember that part of what it’s like to be a 1 or 2 in that journey. You can relate to them in a different way. I love that because it does give permission to people. You don’t have to be the ultimate expert on everything.

Sometimes when you get far in your journey, you do forget what it feels like to be at the very beginning of the journey. We do need everybody.

I say this a lot to new parents, “Don’t trust anybody whose kids are over the age of five because they forget.” The fact that I work with new parents a lot keeps me rooted and I’m grounded to it, but I’m at that point in the journey where I still don’t remember how hard it was. It can be easy to forget. It’s one of those things that I always think about. We need voices along all parts of that journey. Do you have any exercises you do, practices you have, or ways that you take that time to check in with yourself and figure out like, “What is going on for me and my business? What is it that I want to be doing?” We’ve talked about on this show that we do these GSD weekends where we do a focused weekend and we’re working on a project. We’re taking that time to address and to work on your business instead of in it. Is there anything that you recommend or any practices you have that you would suggest to people?

From strictly business, outside of personal development and stuff like that, I try to map out everything that I’m going to be focused on from a sales standpoint. I try to do that before that month starts. I’m taking a day or a couple of hours to sit and look at, “What am I going to be focused on selling this month? What do we have coming up in terms of programs?” I’ll start looking at how to shape my content around that like, “What are we going to do?” Everything needs to point to whatever our sales objective is for that particular month. That helps to keep me focused in terms of content as far as what I’m sharing so that nothing is off-track in terms of what our ultimate objective is from that.

From a personal standpoint, something that I do often all throughout the day is I do struggle with imposter syndrome and not even necessarily always imposter syndrome, but doubting like, “Is this working?” It’s what we’ve been talking about throughout this podcast. Am I on the right track or is this working? One of the things that I do is I keep this thing in Evernote. I love Evernote. I’ve had Evernote ever since it was a thing. It’s full now in terms of these screenshots. I have this folder and what I’ll do is anytime I get a DM, a comment, maybe somebody is sending an email or maybe I achieved a goal or something, I’ll either screenshot it or do a visual of that particular thing to remind me.

When I go back and I have these doubts or thoughts that don’t align with who I know I am in terms of my higher self, I go back and look at those things. It reminds me like, “That person did learn from that class. That person did achieve using the strategies that you taught. You do know ways to help people.” I go back and look at all of those things and those achievements. I can’t even think of when I started doing it, but I have thousands of screenshots and little things over the years that affirm the path that I’m on. All the time, it’s not easy to see the picture when you’re inside of the frame in terms of the impact that you’re making on people.

That’s something that I like to do in terms of a personal thing that I do to keep myself focused that’s like, “You are on the right track. You are making an impact and helping people. You do know what you’re talking about in terms of the things that you’re teaching.” That helps with the imposter syndrome. It’s like, “You’re a fraud. You don’t know. That’s not going to help anybody. Nobody is going to get results using that strategy.” When somebody comes back and says, “I got results using it,” there’s that for that thought. That’s something that I’ve done. I said I’ve done that for years. It’s proven to be helpful because you have many thoughts all day long and a lot of them don’t serve you. To have a visual of evidence to say, “You’re on the right track, you’ve got this. Keep going,” is always helpful.

I’ve had that suggested to me many times. Even the therapists who I work with say, “Do that.” It’s such deeply personal work and you can have those rough days where you question yourself. That’s normal. It’s like a new or old level. We all have points in which we question our efficacy or are we on the right track? What are we doing? I say it all the time and I’ve never made it a habit. I’ll do it occasionally, but I love the idea of making that a daily habit of taking that time when those things come in to do that. It’s helpful. We have many thoughts in the day that don’t serve us. We need to have a different voice that counterbalances that. I know that you do a lot of amazing things for entrepreneurs like the free training Fridays. There’s much that you do to offer people and to help them along their journey. If people wanted to find out more information about you, where should they go?

The easiest place is to hit my website at RachelLProctor.com. I’m super active on Instagram as well. I do respond to DMs as long as they’re relevant. I don’t mind you reaching out to me there either @RachelLProctor as well.

I love that you said that they’re relevant. You don’t reply to those guys who are like, “You’re beautiful. I love you.” You’ll get ignored if that’s one of those. Thank you, Rachel, for coming on. I love the way that you approach things. It feels down the earth and approachable. These are ways to look at things or address things, but it’s with such a savvy strategy behind it. People will get a lot and I hope they head on over to your website and check out your information.

Thank you. It’s been so much fun.

IMPORTANT LINKS:

• https://RachelLProctor.com/

• @RachelLProctor – Instagram

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