Amber Hawley
Deciding What’s “Next” in Business (and Life!) with Julie Fry

How do you decide what’s “next” for you, without falling into the trap of doing something because it’s what you’ve always done…or it’s what is expected of you. Or, even worse, sticking with something because doing something different would look like failure to others.

COVID has shifted life and business ownership for so many of us, and one of the gifts it’s given us is the ability to see what’s important to us. Time with family, taking care of our mental health, doing what lights us up (AND makes us a living) all come to mind.

This week on the podcast, Julie Fry is sharing why she sold her profitable and growing business, what prompted her to start her current business, and what she did in between. (Spoiler alert: She got a j – o – b. And that’s not necessarily a bad thing. Promise!)

Just because you’re doing something now doesn’t mean you have to do it forever. Our businesses change as we grow, and our lives and circumstances change as we get older. It’s time we embrace that change and make decisions that fit where we are and where we want to be.

Are you ready? Tune in now!

About Julie Fry

Julie Fry is the founder of Your Expert Guest, a podcast publicity and booking agency.

Her secret sauce is creating meaningful connections between people that become clients, collaborators, resources, mentors, and friends. Prior to Your Expert Guest, she founded a national networking organization supporting women balancing motherhood and entrepreneurship. She also honed her relationship-based sales strategies as the first employee for Chuckit!, the recognizable line of dog toys.

She’s passionate about supporting small businesses and helping experts share their messages with larger audiences. When she’s not working with clients, you can find her walking her crazy chihuahua-Jack Russell, having dance-offs with her kids, being mildly obsessed with Conan O’Brian, enjoying life with her husband, and listening to some of her favorite podcasts. Visit her website and follow her on Instagram and Facebook. You can also connect with her on LinkedIn.

Links & References

Time Stamps

  • [1:28] – Energy-draining lives and decisions
  • [2:23] – The lies of the Sunk cost fallacy
  • [5:03] – We’re constantly pressured to do things in a lot of different ways; hard
  • [6:28] – Julie’s growth story
  • [8:07] – You can’t just jump from thing to thing without stepping back
  • [10:02] – The start of something new
  • [11:34] – Giving space to divine inspiration
  • [13:22] – Amber’s own hustle mentality
  • [17:00] – What is success for you? What are your priorities?
  • [17:41] – Be very intentional about how you’re spending your time, who you’re spending your time with
  • [18:14] – Figure out what works for you
  • [19:30] – What made us happen then doesn’t necessarily make us happy now
  • [22:08] – Making the decisions to get you to the next step without freaking out
  • [24:39] – It’s okay to get a job

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Posted in  Season 7
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